How does a car designed in the 60s still appeal today to so many people? Everyone knows and loves the original Mini and many have owned or still own one. Indeed, using the past as a design resource can actually make your work more dynamic and popular with a particular target audience - just look at take up of the new Mini.

 

I owned a 1991 Mini Neon after passing my driving test and then sold it before going to University. So what made me go out and spend money that I didn't have on buying another one? Was it the design with its unique features, the great shape, the character, the way it can fit into any space or was it just me being mad?

  

The Mini is currently hibernating in my garage, not by choice but due to illness - the Mini not me!

 

Maybe it is madness?